Diana Zuñiga is the Senior Country Development Manager for Western Union, a global leader in cross border, cross currency money movement. She provides business development support for the company’s US outbound money transfer business for Western Union, Vigo and Orlandi Valuta. She is responsible for developing, assessing and reporting country specific sales and marketing programs for agents in the US West region. She supports ethnic agent recruitment and ramp up plans targeting small
businesses who would like to maximize revenues with the Western Union brand. She also manages marketing and grassroot initiatives to help achieve volume, revenue and performance goals. She also builds and strengthens relationships with leaders and influencers to help increase the company’s community involvement.
Because of her passion to give back to the community, Diana currently serves as the President of the Asian Business Association of Orange County and Board Member of the Filipino American Chamber of Commerce of Orange County.
Diana holds an MBA from the University of Hawaii at Manoa and a degree in Management Economics from the Ateneo de Manila University, Philippines.
Diana lives in Orange County with her husband, OJ and their two children, Dwayne and Cate.