Diana Zuñiga is the Business Development Manager for Reyes Coca-Cola Bottling, a west coast bottler and distributor of Coca-Cola brands. She is responsible for developing new business, acquiring quality new outlets and transitioning of outlets to existing routing and replenishment structure. She is responsible for qualifying opportunities to ensure new placement quality, targeting small to medium size businesses by proposing appropriate brands, packages and equipment. She determines appropriate sales coverage for on-going account management. She has built relationships with key industry contacts, business owners and community leaders to support the company’s goal of community leadership.
She was also the Senior Country Development Manager for Western Union, a global leader in cross border, cross currency money movement. She provided business development support for the company’s US outbound money transfer business for Western Union, Vigo and Orlandi Valuta. She was responsible for developing, assessing and reporting country specific sales and marketing programs for agents in the US West region. She supported ethnic agent recruitment and ramp up plans targeting small businesses who would like to maximize revenues with the Western Union brand. She managed marketing and grassroot initiatives to help achieve volume, revenue and performance goals. She built and strengthened relationships with leaders and influencers to help increase the company’s community involvement.
Because of her passion to give back to the community, Diana currently serves as the President of the Asian Business Association of Orange County and Board Member of the Filipino American Chamber of Commerce of Orange County.
Diana holds an MBA from the University of Hawaii at Manoa and a degree in Management Economics from the Ateneo de Manila University, Philippines.
Diana lives in Orange County with her husband, OJ and their two children, Dwayne and Cate.